Practical Potential of English Learning through MAIWA (Meta AI integrated WhatsApp)

Abstract

Now, we are entering AI-sphere age. It is due to the emergence of artificial intelligence
(AI) in November 2022, new features integrated into popular applications have reshaped
learning tools to be more effective and efficient. One such feature is Meta AI, introduced
in September 2024, which offers new opportunities for foreign language learning,
particularly English skills. This descriptive qualitative study examines the practicality
of using the Meta AI feature embedded in the WhatsApp application, hereafter referred
to as MAIWA. Specifically, it explores its potential effectiveness in grammar and reading
comprehension instruction. The recent findings indicate that MAIWA enhances students'
English proficiency, particularly in grammar and reading skills. These studies provide
a foundation for further research into how AI can be systematically integrated into
English language pedagogy. It also identifies numerous significant advantages of
MAIWA's architecture. The platform stands out with its zero-installation approach,
which eliminates the need for sophisticated feature implementation. Furthermore, its
seamless access paradigm eliminates traditional login restrictions, resulting in reduced
friction in user interaction. These structural benefits enhance MAIWA's basic qualities,
which include its ability to personalize, demonstrated effectiveness, and noteworthy
operating efficiency. The combination of these characteristics distinguishes MAIWA as
an especially compelling solution in its field. However, as a Generative AI (GenAI)-
based tool, MAIWA exhibits limitations in assessment accuracy for a special case.
Further research is recommended to investigate the reliability of Generative AI
assessments across different platforms.
Keywords: Meta AI feature, WhatsApp application; MAIWA; English Grammar;
Reading Comprehension